Notizia

Does PVD coated jewelry contain real gold?

When a fashion brand advertises a piece as "18K Gold PVD Coated," 9 times out of 10, "18K Gold" is merely describing the target hex color, not the actual chemical...

Who Really Benefits When Jewellery Brands “Supp...

Behind the stories of handmade jewellery and cultural traditions lies a simple question: who really benefits from the work? You’ve probably seen it on a jewellery brand’s website or social...

Why Rays & Riches Jewelry Is Better Than Gold-P...

Rays & Riches Jewelry vs. Gold-Plated Jewelry: What Makes It Different? When you compare Rays & Riches jewelry with traditional gold-plated jewelry, the difference is about much more than how...

If Fast Fashion Can Be B Corp Certified, do sus...

Princess Polly Is B Corp Certified. So What Does “Sustainable” Actually Mean? In July 2025, Australian fashion brand Princess Polly made an announcement that would normally be a reason to...

Is a Certified Brand Really More Sustainable? W...

Introduction A sustainability certification can look reassuring. A familiar logo on a website or product tag seems to say: this brand has been checked, this company is doing things right....

Is Gold-Plated Jewelry Sustainable?

Not all "eco-friendly" claims in jewelry are true. Many brands use greenwashing - misleading marketing tactics to make their products look more sustainable than they really are. Gold-plated jewelry is...